I was hired by Massive to work with their WWE client in 2018. As a Senior UX Designer I was in charge of the User Experience of the Responsive Web Site (WWE Network). After Deltatre acquired Massive, I was moved to work not just in the Responsive Web site, but also in their Native and 10ft platforms as a Lead UX Designer.
Responsive Web
User Journeys and Wireframes
The main responsibilities were to gather requirements and discuss new features with the client. Working in an Agile environment, coming up with concepts, designs or solutions, discussing with the broader team (Dev, BAs, Marketing and POs) about technical and business contraints where applicable, working on more detail designs, showcasing to a broader client stakeholder base, getting approvals, giving support to the Dev team and UI Designers, QAs and BAs for any questions or changes required.
Main areas designed:
Acquisition Flows : Sign in / Sign Up / GDPR Consent / Reactivate Subscriptions / Payment Methods / Redeem Prepaid Card / Promotional Coupons
Player / Player Controls & Settings / Player Detail Page / Chromecast & Airplay / Concurrent Streams
Network Pages / Shows & Series Page / Playlists / Superstars
On Now / Schedule / Continue Watching / My List / Search
My Account / TV Everywhere / Localisation / Accessibility
Hundred of pages of User Journeys, User Flows, Detail Designs and Specifications in the form of Annotated Wireframes to be used by the entire team. For the client to approve new features and how it works, for the client also to test with users, for the Devs to work within their teams and make a coherent approach for each platform, for the BAs to help write the development tickets and acceptance criteria and for QA to make sure development was following what was agreed.
The second year I moved to be in charge of all the platforms as a Lead UX Designer. Many of the features were designed already for 10ft and Native, but I kept adding new features (specially for Native) and looking at specific areas to improve. I was also more in charge of weekly meetings with the client and BAs to discuss workload and new features.
Native
User Journeys and Wireframes
The main responsabilities were the same as the previous year when I worked on Responsive Web plus many other Design Lead dutties managing the project and stakeholders.
Main areas designed:
Acquisition Flows / TV Everywhere / Localisation / Accessiblity
Player / Player Controls & Settings / Cromecast & Ariplay
Downloads / Offline Mode / Push Notifications / Social Share
For 10ft I was mainly amending User Journeys, as for instance Acquisition Flows and Profile, Search and Schedule, separately for each platform. Also working in new features as implementing Pre-roll and Mid-roll Ads for each platform.
10ft
Roku US, Roku International, Android TV, Apple TV, Fire TV,
HTML TV (Samsung, LG, XBOX, Playstation)
User Journeys and Wireframes
The main responsabilities were the same as the previous year when I worked on Responsive Web plus many other Design Lead dutties managing the project and stakeholders.
Main areas designed:
Acquisition Flows / TV Everywhere / Localisation / Accessiblity / Natigation
Search / Schedule / Pre-roll & Mid-roll Ads
